Comments on: The Future of TV http://andyrankin.org/2007/the-future-of-tv Nobody is Listening Thu, 18 Feb 2010 23:00:06 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Brian Wynne Williams http://andyrankin.org/2007/the-future-of-tv/comment-page-1#comment-8 Brian Wynne Williams Wed, 15 Aug 2007 03:11:03 +0000 http://andyrankin.org/2007/the-future-of-tv#comment-8 Real-time shared experiences on a massive scale (e.g., the Super Bowl) will continue to fade away -- even with sports. TV will fight it by offering rewards to people to interact as soon as a show broadcasts -- but that will be a short-lived fad. For live events (sports, concerts, etc.) this will only make really being there and experiencing them that much more interesting, and that's not a bad thing. Advertising will shift to embedded product placement and an integrated shopping experience. Like this: pause show. click shirt. select size / color / shipping options (or leave defaults). place order. unpause show. That's where the money is -- and the consumers want it. Real-time shared experiences on a massive scale (e.g., the Super Bowl) will continue to fade away — even with sports. TV will fight it by offering rewards to people to interact as soon as a show broadcasts — but that will be a short-lived fad. For live events (sports, concerts, etc.) this will only make really being there and experiencing them that much more interesting, and that’s not a bad thing.

Advertising will shift to embedded product placement and an integrated shopping experience. Like this: pause show. click shirt. select size / color / shipping options (or leave defaults). place order. unpause show. That’s where the money is — and the consumers want it.

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