An Experiment
Aug 23rd, 2008 by Andy
We’ve all heard stories about people tweeting about a product or service and then having the company who provides said product or service reach out to them based on their comments.
(Okay, maybe I’m assuming something about my non-existant audience - maybe we haven’t all heard of this. Well, it happens. People post a comment on Twitter complaining about this product or that service and suddenly some tech support guy direct messages you with an offer of help. It happens all the time (apparently). Whether or not it’s a good idea for companies to seek out and respond to these things is a topic for another post.)
It certainly seems cool that companies are starting to monitor Twitter (and the blogosphere) and are reacting to things. For my experiment I’m going to tweet (and blog) more about specific products or services that I particularly like or have had specific problems with. I want to see how long it takes for someone to reach out to me. I’ve already tried tweeting about Jiffy Lube and a couple of other brands but so far I haven’t caught anyone’s attention.
It has already happened to me in a round about way. One of my employees tweeted about our switch from ClickTime to Harvest for time tracking and someone over at ClickTime reached out to me to ask what was up.
So, if you care, look for my tweets about U-Haul (they are terrible, through and through) or Rental Works (great!) or ADT (lame).
